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Nude Shapewear

Nude Shapewear is an inclusive shapewear brand. They wanted their branding to be elegant, delicate, and sensual. I created a full branding suite complete with multiple logos, colors, typography, and patterns.

I also created PR boxes and supporting elements (tissue paper, stickers, stationary) for their new activewear line.
They wanted to send activewear sets to confident, empowering female influencers to promote the launch.
 
Adobe Illustrator, Adobe Dimension

 

Brand Guidelines

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Nude Shapewear's Brand Guidelines title slide
Primary Mark Nude Shapewear's primary mark features a combination of the typed logo and the icon. The words follow the curve of the mannequin's body to accentuate the shape even more.
Secondary Marks The icon mark features a stylized, line-work drawing of a nude mannequin. It was selected to dramatize the curves of the female figure, similar to the effects of shapewear. The type logo combines the brand's fonts: Baskerville and Futura. Similar parts of the letters were combined to form the word nude, while "shapewear" remains simple to create an elegant partnership. Icon Mark Type Logo
Typography Primary Font: Futura Std Medium lowercase alphabet uppercase alphabet Secondary Font: Futura Std Light lowercase alphabet uppercase alphabet Accent Font: Baskerville lowercase alphabet uppercase alphabet
Color Palette Nude Shapewear's color palette features a gradient of variations of brown. These colors were selected to represent Nude's plentiful color lines, reflecting their mission to create shapewear for all skin tones. rectangles of each color with their hex code
Pattern Similar to the figure in the logos, these figures reflect that confident, seductive feel. The figures show a variety of colors, sizes, and poses to display the diversity in clothing that Nude offers.
PR Boxes These PR boxes were created to be sent out when Nude launches a new active-wear line. The boxes would contain a matching workout set carefully selected for the recipient. The embossed box, card, patterned tissue paper, and sticker create a memorable unboxing experience.
Social Media 2 phones 1 features the nude shapewear logo on a dark brown background The other features a an example of what Nude Shapewear's Instagram profile would look like.
MoodBoard Featuring on-brand pictures for inspiration Images include: legs, a shadow, satin sheets, a workout set, a wine glass, water droplets on skin, and a candle.
A mockup of PR boxes for Nude Shapewear complete with patterned tissue paper, a logo sticker, and a handwritten note on embossed paper.

 

PR Box Render

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