top of page

The Boba

A brand new business selling delicious bubble teas in various flavors! They use hand-crafted brown sugar boba, and their recipe is a family secret!

​

They want to be recognized as a fun + quirky brand, although leaning into the fact that they're using natural ingredients only.

 

Instagram Carousel

​

 

Brand Guidelines

​

The Boba Brand Guidelines cover slide
Primary Mark This logo features Sniglet ExtraBold's big, bouncy font because it resembles the roundness of boba while adding a fun, quirky aspect. I swapped the "O" for an element that resembles a bubble. I chose a more sophisticated, italic font for "the" to bring up the age demographic to 20-30.
Brand Marks The main mark, used in the logo, represents a bubble, and it is perfect as a circle or square icon. The secondary marks feature a cluster of 3 boba pearls and a cup of bubble tea. Main Mark icon of a boba Secondary mark icon of 3 boba together icon of boba in a cup
Secondary Marks The stacked logo is better in round, square, or vertical areas. The wide logo is great for horizontal areas like banners. Stacked Logo Wide Logo
Typography Primary Font: Playfair Display Medium Italic lowercase alphabet uppercase alphabet Secondary Font: Playfair Display Regular lowercase alphabet uppercase alphabet Accent Font Sniglet ExtraBold lowercase alphabet uppercase alphabet
Color Palette These colors were selected because The Boba wanted a fun, quirky brand that also reflected their use of natural ingredients. I chose this specific set of colors because they are bright and bold while relating to the fresh ingredients the company uses in their bubble tea. Berry Pink HEX: f48faf Strawberry Milk HEX: fbd8e1 Mango HEX: fbac18 Deep Cirtrus HEX: f15e22
Pattern This pattern features a combination of the primary logo, secondary logo, and brand marks. It's great for packaging or a background. Colors can be changed and opacity can be lowered for a more minimal or vibrant effect.
Brand Words Boba, Bubbles, Fun, Cute, Quirky, Natural, Hand-Crafted, Flavor, Quality, Sustainability
Mood Board When researching for this project, I selected images and created a mood board that I thought reflected the keywords for the brand.
Cup and Napkin Mockup with The Boba's logo
Stickers and Punch Card Mockups
bottom of page